Whew! We’ve covered a lot of ground this week and I have more for you still. We’ll to get into today’s topic soon, but first, do you need to catch up? Here’s a summary of where we’ve been: 3 keys to a healthy major gifts pipeline How to get more out of your pipeline A simple technique for getting more donor meetings (feeding your pipeline) As you can tell, the week's conversation has centered on getting you more major gifts. And … [Read more...] about Highly Relevant Major Donor Outreach (plus a word-for-word phone script!)
This week we’ve been talking about your major gifts pipeline. How do you build one? How do you maintain it? Let me remind you why all this matters. There are two types of fundraisers out there. The first type go to bed at night wondering when their next major gift is going to come in and who it's going to come from. The second type sleep soundly. They've built pilelines. And they're looking forward to seeing the big gifts come in both … [Read more...] about A Simple Technique For Getting More Meetings with Top Prospects
Want to get more out of your pipeline? Put more into it! Is it really that simple? Well, in theory it is. But actual fundraising is always harder. So, how exactly are you going to do this? Or maybe the better question is when? As any marketer will tell you, new customer acquisition is hard. And it's “resource intensive” (i.e. expensive and time-consuming). The same is true for major donors. It takes a while to get a new one. In … [Read more...] about Get More Out of Your Major Gifts Pipeline
Greetings! We’re going to talk about major gifts this week. Because let’s face it: Big gifts move the needle. Direct mail is fine, and, yes, every gift is meaningful. But think about truly advancing the mission of your organization. Do $100 checks have the power to take you to a new, better place? How much time and money do you spend pursuing $100 checks? And are you as intentional and systematic when it comes to your major gifts … [Read more...] about 3 Keys to a Healthy Major Gifts Pipeline
I had a hard time falling asleep the night before my first ask. My brain was in overdrive: What am I going to say? How will he react? There were also a thousand “what if?” scenarios I didn’t feel prepared to deal with. In hindsight, the stakes weren’t very high. But that didn’t matter. I had just been promoted to my first frontline fundraising role and this was my very first ask. I think it was for $2,500. Asking people to give their money … [Read more...] about Have asking anxiety? Do these 5 things.