The world runs on email. Any guess how many emails are sent worldwide in a given day?
About 200 billion, according to the Radicati Group. That’s more than 138 million per minute. These numbers hurt my head a little bit.
Now, yes, a lot of that is spam. But, spam aside, think about the amount of email you receive compared to the amount that actually gets your attention.
Now think about your donors and prospects. They’re busy, successful people. They get hundreds of emails a day: from investors, customers, coworkers, business partners, family, friends – the list could go on.
Where do you and your organization fall on their list of priorities? Remember, many of the people emailing your donors and prospects want something from them. Just like you, the fundraiser.
Getting a busy person’s attention is a huge challenge, but it’s critical to your work – to your ability to get meetings, nurture relationships, and close the gifts you need to reach your goals.
Email can be an incredibly powerful weapon in the battle for attention. But what separates the opened from the unopened – those that get a reply from those that don’t?
Given the amount of email you send, what would it mean for you to master this ever-important tool?
What if you could incorporate more proven techniques and best practices from the worlds of sales and persuasion science into your writing?
I want readers of Fearless Fundraising to be supremely confident in what they say and how they say it (or write it) when interacting with their donors and prospects – every time.
And so, for you, I’ve put together a special four-day mini course on email-writing for gift officers. Best of all – it’s free.
Writing for results
Early in my career, I was struck by how many emails I needed to write every day as a gift officer. Yet, no training was available.
These were busy, important people I was writing to. How was I supposed to cut through the clutter and get my non-profit on their radar?
Knowing that I had a lot of email-writing ahead of me, I decided to test everything: subject lines, email length, calls to action. You name it, I tested it.
And I read everything I could about sales techniques, persuasion psychology, fundraising, and of course, email marketing.
Much of what I learned is packed into this mini course. Here are the topics it covers:
- How to write focused, relevant emails that make it easy for your prospects to hit “reply.”
- How to follow-up gracefully if your first note was ignored.
- How to make thoughtful, timely emails an effective part of your major gift cultivation strategy.
- How to cut through your prospect’s cluttered inbox with a great subject line.
You’ll also get…
Word-for-word email templates
Throughout the mini-course, I’ll send you examples of actual emails I use as a major gift officer working on a multi-billion dollar fundraising campaign. They’re yours to keep. All you need to do is copy, paste, and send.
Sign up today – it’s free!
You’ll get four days of great material sent directly to your inbox – stuff that’s sure to boost your effectiveness as a gift officer. You’ll also get several of my tried-and-true email templates.
All for free. Sign up below. Even if you already subscribe to Fearless Fundraising, you’ll need to register separately for this course.