This is the final post in our series on donor stewardship. So far, our guiding principles have been: 1) stewardship is the right thing to do, and 2) good stewardship is a driver of future fundraising results. As always, we started big-picture. The first post was on the psychology of donor stewardship. It’s so important to understand what’s going on behind the scenes before diving into tactics. … [Read more...] about Stewardship Tactics
Stewardship
Auditing Your Stewardship Program
So, what does a high-functioning donor stewardship program look like? That’s a question I’ve been asking while thinking about my own organization’s stewardship efforts. We know stewardship is important. And, we have a sense that more would probably be better. But how much more? And more of what, specifically? There’s truly no limit to how much we could do in thanking, acknowledging, and celebrating our donors. But how do you get the most bang … [Read more...] about Auditing Your Stewardship Program
Fearless Stewardship
Giving should feel good, right? Our donors need to feel great about their giving. If they don’t, we’re sunk. Our slow, Fearless Fundraising march through the giving cycle has reached the final stage—stewardship. While stewardship may be final stage of one gift-giving journey, it is by no means the end of a donor relationship. When done well, stewardship serves as the first step of a donor's next gift-giving process. It strengthens their … [Read more...] about Fearless Stewardship