Let’s face it: big gifts move the needle. Direct mail is fine, and yes, every gift is meaningful. But think about truly advancing the mission of your organization. Do $100 checks have the power to take you to a new, better place? How much time and money do you spend pursuing $100 checks? And are you as intentional and systematic when it comes to your major gifts program? You can be. Because it’s one thing to get a major gift from … [Read more...] about Major Gifts Systems
I received zero training in my first MGO job. Or support for that matter. My boss showed me the donor files, made sure I got into the database, and then said, “OK, go raise some money!” I was scared to death. … [Read more...] about Are you setting your MGOs up to fail?
This is the final post in our series on donor stewardship. So far, our guiding principles have been: 1) stewardship is the right thing to do, and 2) good stewardship is a driver of future fundraising results. As always, we started big-picture. The first post was on the psychology of donor stewardship. It’s so important to understand what’s going on behind the scenes before diving into tactics. … [Read more...] about Stewardship Tactics
You’re ready to solicit your prospect—congratulations! Getting to this stage is often the culmination of many months, years even, of work. Let’s talk about how to make the most of the opportunity. … [Read more...] about Fearless Major Donor Solicitation
I had a hard time falling asleep the night before my first ask. My brain was in overdrive: What am I going to say? How will he react? There were also a thousand “what if?” scenarios I didn’t feel prepared to deal with. In hindsight, the stakes weren’t very high. But that didn’t matter. I had just been promoted to my first frontline fundraising role and this was my very first ask. I think it was for $2,500. Asking people to give their money … [Read more...] about Have asking anxiety? Do these 5 things.