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How We Boosted Donor Retention to 71%

July 14, 2014 by K. Michael 4 Comments

Churn is the enemy. We've all seen the grim donor retention stats from AFP’s 2013 report. Working hard to acquire donors and then losing them a year later is frustrating – and costly. At a previous stop on my fundraising journey, I worked for a small school that had a churn problem, particularly with alumni giving. We were at 60% retention. And we knew that, as a private liberal arts college, we should be doing better. All our peers were. … [Read more...] about How We Boosted Donor Retention to 71%

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